Our goal is simple: show you the full picture for the same product across UK retailers, so you can choose the offer that is right for you, not just the cheapest headline price.
What we compare
| Factor | What we show | Where it comes from |
|---|---|---|
| Price | The price including delivery where available | Retailer product feeds, refreshed regularly |
| Delivery | Delivery cost and estimated delivery time | Retailer feeds and published delivery policies |
| Stock | Whether the product is currently available | Retailer feeds |
| Seller trust | Our seller trust score (see below) | Our published methodology |
| Reviews | Average rating and number of reviews where available | Retailer and product data |
| Popularity | How often Buyafide shoppers choose an offer | Our own anonymised click data |
Matching the same product
We match products across retailers using identifiers such as barcodes (EAN/GTIN) and manufacturer model numbers, so we compare exactly the same model rather than similar-looking products.
Seller trust score
Our seller trust score is designed to answer one question: if something goes wrong, how confident can you be in this seller? It considers:
- Whether the seller is an established retailer or authorised stockist
- Returns policy and returns window
- Warranty offered
- Customer review ratings and volume
- Delivery reliability where data is available
The score is a guide, not a guarantee. We review the methodology regularly and will update this page when it changes.
Prices and accuracy
Prices and stock change frequently. We show when a price was last checked, but always confirm the final price, delivery charge and terms on the retailer’s website before you buy.
Independence
Retailers and brands cannot pay to rank higher in our comparisons. We earn money through affiliate commissions when you buy through our links, which you can read about in our how we make money. Whether a retailer pays us a commission, or how much, does not affect our rankings or scores.