Shopping online should be simple. In reality, the same product can be listed by a dozen retailers at different prices, with different delivery times, returns policies and levels of trust. Finding the best option means opening tab after tab, and even then it is hard to be sure you made the right choice.
Buyafide exists to change that.
Our mission
To help every shopper buy with confidence: the right product, from the right seller, at the right price.
We bring prices, delivery, stock, reviews and seller credibility together in one clear comparison, so you can make a conscious, intelligent decision in minutes rather than hours.
What we stand for
- Real savings. We show you the full delivered price across retailers, so you can see exactly how much you save and avoid paying more than you need to.
- Conscious shopping. The cheapest offer is not always the best one. We highlight who delivers fastest, who offers the best returns and warranty, and which sellers you can trust.
- Honest recommendations. Our buying guides explain what really matters for each type of product, in plain English, so you buy something that suits your needs rather than whatever is being pushed hardest.
- Independence. Retailers cannot pay to rank higher on Buyafide. Our comparisons and scores are based on the data, and we publish how we compare.
Our name
Buyafide comes from bona fide: genuine, honest and in good faith. It is a promise to you every time you use the site.
Our goal
We are starting with home and kitchen appliances in the UK, where careful comparison makes the biggest difference to what you pay. Over time we will add more categories and more countries, with the same aim everywhere: helping people spend smarter and save more.
How we make money
Buyafide is free to use. We earn money through affiliate links: when you click a link to a retailer on Buyafide and then make a purchase, the retailer pays us a commission through an affiliate network or programme we have joined. The price you pay is exactly the same whether or not you use our link.
- Commission never affects our rankings, comparisons or seller trust scores.
- We show offers from retailers whether or not they pay us a commission, where we have the data to do so.
- Pages and offers that contain affiliate links are clearly labelled.
- When you click through to a retailer, the retailer or affiliate network may set a cookie so the sale can be attributed to Buyafide. See our cookie policy.
Questions or feedback? Get in touch, we would love to hear from you.